BASECAMP is where it all begins—a hybrid public space where nature, art, food, music and culture converge. The space features dynamic art installations, unique common areas, retail artisan vendors and showcases immersive programming rooted in diversity and engagement.
Project contribution: Art Direction for brand identity, food truck design, and more. Brand identity by Kat Gibbs.
Heineken brought back House by Heineken for the 11th year, we had a rotating DJ booth, larger than life Golden Gate Bridge Insta photo moment and exciting music to dance all day long.
Project Contribution: Art Direction of all printed graphics, Insta photo installation and 3D Visualization to present to client and festival stake holders. Graphic design by Alex Saphire.
Exterior of House by Heineken, Outside Lands.
Exterior of House by Heineken, Outside Lands.
Pop up performance outside of House by Heineken.
Instagram photo op.
Interior of House by Heineken.
Poster design for interior of House by Heineken.
Menu design for House by Heineken.
Exterior poster for House by Heineken.
Exterior graphic flat art.
The purpose of this project was to create a VIP structure with a warehouse feel. Our client’s goal was to immerse visitors to the activation in Heineken’s brand and to give them a true VIP experience.
Project contribution: Art direction of all printed graphics, design of bottle carrier given as a promotional gift to DJ’s. 3D renders of space.
Interior of Heineken House. Client wanted the interior to look like a warehouse, we developed a print that looked like cement, walls were fabric. Another challenge that the client posed, they wanted the patrons to feel the excitement of the festival. Our solution, we added roll up garage doors.
Viewing platform for patrons of Heineken House. Client wanted the general admission ticket holders to have a VIP view of the World Wide Stage. Another challenge from the client.
Night shot of Heineken House at Ultra Music Festival. Side of house that faces the street are glass, I used a special material that lets light in and out while still maintaining the vibrancy of the print.
Bottle Carrier given to DJ.
3D render of carrier.
Interior render of Heineken House for presentation deck given to client and festival stake holders.
Exterior render of Heineken House for presentation deck given to client and festival stake holders. Needed to be able to show the client how the structure would look at dusk/night. Biggest challenge here was developing the print that would go over the corrugated roll up door. Needed to take into account the rise and fall of the corrugation of the metal.
Heineken had the opportunity to take over the existing space and re-brand it the Red Star Cafe. 3D render, logo design and graphic design for back wall.
Cinema 4d/Vray, Photoshop, Illustrator
Client contacted me for help in photographing his property as it had been on the MLS for three months with no offers. After I had suggested another realtor, staging, photographing and making the flier the house sold in 5 days and over asking price.
Flier for 35 De Soto
Back of flier for 35 De Soto.
Photography is a passion of mine whether it be people, architecture, products or vintage signs. I love taking my camera out and seeing what catches my eye.